Public Relations Techniques and Cases Essay Example | Topics and Well Written Essays - 1500 words

Public Relations Techniques and Cases - Essay Example A case study is a preferred strategy when ‘how’ or ‘why questions are being posed when the researcher has little control over events. The focus is always on contemporary phenomena within some real world context (Center et al., 2008). The researcher is enabled to research on real life events that cannot be controlled in the laboratory setting (Yin, 1994).The case study should use multiple evidence sources to increase validity (Jaques, 2008). The case study below highlighted the communication activities in the first phase of Phare and took an in-depth look at the model communication program developed in November 1997. The model was developed by Brussels-based public affairs consultancy to be used by the EU delegation to the 10 EU member countries. The model can apply to many other economic and political situations and cultural variables of a country. It emphasizes on one-on –one communication rather than involving the mass media. In the first years of operation from 1989-1994, the Phare program provided expertise to the member countries from a wide range of organizations ranging from non-commercial, public and even private. It acted as a multiplier by stimulating investments and responding to needs that cannot be met by other organizations. Phare also acted as a powerful catalyst for unlocking funds from other donors studies, guarantee schemes, and credit lines. It gives priority to the development of the private sector, restructuring of state enterprise and environment protection.